FASHON + TECHNOLGY
Creating interactive experiences
If you’ve got an idea—a dream, a brand, a business—I'm here to get behind it and help you share your products with the world.
Whether you need someone for a short-term project, or a long-term collaboration, I’d love to hear from you. Explore my work and contact me so we can create some great work together.
INSTRUCTOR, TECH IN SCHOOLS INITIATIVE
2021 - present
Teach full-service education tech program to students (Elementary & High School) in the New York City School District. We provide access to Web tools and software for both students and teachers, curricula aligned to the common core that is run by experienced industry specialists, and the opportunity to work with really expensive technologies. Some areas of focus include 3D design & modeling, AR/VR, Website Design and Coding.
CREATIVE DIRECTOR, 1802 WEST
2020 - Present
Establish white label ecommerce stores that align with each company’s ethos to encourage customer loyalty by providing valuable products they need and increasing or gaining revenue streams. Conduct user research and analysis to ensure the creation of successful e-commerce marketplaces. Develop apparel design and merchandising strategies, as well as, providing full implementation services.
GLOBAL PRODUCT DIRECTOR, THE NORTH FACE
2018 - 2019
Managed $242 million of business in key account exclusives and a $245 million outlet business annually. Fostered ongoing relationship with new wholesale client to secure a $44 million contract. Sales order
increased to $71 Million the following year. Lead the product concept, design, development and production process of seasonal product line for global outlet retailers.
Partnered with influential brands such as COMME des GARCONS, Olivia Kim and Supreme on exclusive collaboration projects. Collaborated with cross-functional management teams to create and implement long range plans and strategies to align with brand and division goals.
UC BERKELEY UNIVERSITY EXTENSION
SOCIAL MEDIA MANAGEMENT, CALIFORNIA STATE UNIVERSITY
Dynamic program to learn current best practices for using social platforms to market effectively and achieving optimal results. Gained a comprehensive understanding of social media marketing from responding to negative commentary to building a company’s brand and measuring efforts.
APPAREL DESIGN, MERCHANDISING & TEXTILES, WASHINGTON STATE UNIVERSITY
Integrative degree of design, textiles, business, and retail merchandising — the necessary components in bringing products from concept to consumer.
Graduated Cum Laude (Major ADMT and Minor in Business Administration) Recognized Member, International Textiles and Apparel Association & awarded the 2005 Outstanding Computer-aided Designer.
Honors and Awards
UNITED FEDERATION OF TEACHERS TECHNICAL EDUCATION AWARD
Provided transformative technology to Elementary and Middle School Students in the NYC School District. Students had the opportunity to build solutions to real problems. As a TSI instructor I am able to provide access to immersive technologies, such as the Microsoft Hololens, Magic Leap and Oculus Quest give students the opportunity to work hands-on with the most innovative technology in 2021.
WHISTLER BLACKCOMB RESORT EMPLOYEE ENGAGEMENT
Created exclusive partnership program to support and provide premium technical Apparel to Whistler Blackcomb Resort.
THE NORTH FACE NUPTSE AWARD FOR CREATIVITY AND INNOVATION
Established a comprehensive 5 year uniform partnership with world renowned Whistler Blackcomb Resort for first time as a company.
TAKE YOUR BRAND FURTHER DIGATALLY
With over a decade of service to new and emerging brands alike, I am an industry expert with a global network of resources with one thing in mind. Make your brand come to life digitally.
Give a new function and purpose to your brand, Digitally. Giving it a new life. A new “why” online.
Drive your business with the consumer as the focus. “We spend a lot of time designing the bridge, but not enough time thinking about the people who are crossing it.”
-Dr. Prabhjot Singh