FASHON + TECHNOLGY

Creating interactive experiences

 If you’ve got an idea—a dream, a brand, a business—I'm here to get behind it and help you share your products with the world.


Whether you need someone for a short-term project, or a long-term collaboration, I’d love to hear from you.  Explore my work and contact me so we can create some great work together.

 

PROFESSIONAL HISTORY

My Qualifications

INSTRUCTOR, TECH IN SCHOOLS INITIATIVE

2021 - present

Teach full-service education tech program to students (Elementary & High School) in the New York City School District.  We provide access to Web tools and software for both students and teachers, curricula aligned to the common core that is run by experienced industry specialists, and the opportunity to work with really expensive technologies.  Some areas of focus include 3D design & modeling, AR/VR, Website Design and Coding.

CREATIVE DIRECTOR, 1802 WEST

2020 - Present

Establish white label ecommerce stores that align with each company’s ethos to encourage customer loyalty by providing valuable products they need and increasing or gaining revenue streams.  Conduct user research and analysis to ensure the creation of successful e-commerce marketplaces. Develop apparel design and merchandising strategies, as well as, providing full implementation services.

GLOBAL PRODUCT DIRECTOR, THE NORTH FACE

2018 - 2019

Managed $242 million of business in key account exclusives and a $245 million outlet business annually.  Fostered ongoing relationship with new wholesale client to secure a $44 million contract. Sales order

increased to $71 Million the following year.  Lead the product concept, design, development and production process of seasonal product line for global outlet retailers.


Partnered with influential brands such as COMME des GARCONS, Olivia Kim and Supreme on exclusive collaboration projects. Collaborated with cross-functional management teams to create and implement long range plans and strategies to align with brand and division goals.

 

ACADEMIC EXPERIENCE

UX/UI DESIGN, 
UC BERKELEY UNIVERSITY EXTENSION

2020

Hands-on training and instruction in UX/UI design methodology, user-centric design research, design thinking, visual prototyping and wireframing, interface design, storyboarding, visual design theory, web prototyping with HTML5 and CSS, interaction design with JavaScript and jQuery,and more.

SOCIAL MEDIA MANAGEMENT, CALIFORNIA STATE UNIVERSITY

2020

Dynamic program to learn current best practices for using social platforms to market effectively and achieving optimal results.  Gained a comprehensive understanding of social media marketing from responding to negative commentary to building a company’s brand and measuring efforts.

APPAREL DESIGN, MERCHANDISING & TEXTILES, WASHINGTON STATE UNIVERSITY

2005

Integrative degree of design, textiles, business, and retail merchandising — the necessary components in bringing products from concept to consumer. 


Graduated Cum Laude (Major ADMT and Minor in Business Administration) Recognized Member, International Textiles and Apparel Association & awarded the 2005 Outstanding Computer-aided Designer.

 

ACCOMPLISHMENTS

Honors and Awards

2021

UNITED FEDERATION OF TEACHERS  TECHNICAL EDUCATION AWARD

Provided transformative technology to Elementary and Middle School Students in the NYC School District. Students had the opportunity to build solutions to real problems.  As a TSI instructor I am able to provide access to immersive technologies, such as the Microsoft Hololens, Magic Leap and Oculus Quest give students the opportunity to work hands-on with the most innovative technology in 2021.

2019

WHISTLER BLACKCOMB RESORT EMPLOYEE ENGAGEMENT


Created exclusive partnership program to support and provide premium technical Apparel to Whistler Blackcomb Resort.

2018

THE NORTH FACE NUPTSE AWARD FOR CREATIVITY AND INNOVATION

Established a comprehensive 5 year uniform partnership with world renowned Whistler Blackcomb Resort for first time as a company.

 

TAKE YOUR BRAND FURTHER DIGATALLY

FASHION LEADER

TREND FORWARD

With over a decade of service to new and emerging brands alike, I am an industry expert with a global network of resources with one thing in mind. Make your brand come to life digitally.

TECH EXPERT

INTERACTIVE DESIGN

Give a new function and purpose to your brand, Digitally. Giving it a new life. A new “why” online.

E-COMM SPECIALIST

CONSUMER CENTERED

Drive your business with the consumer as the focus.  “We spend a lot of time designing the bridge, but not enough time thinking about the people who are crossing it.”
-Dr. Prabhjot Singh

 
 

"Robin was extremely dedicated, hard-working and always went the extra mile. She showed creative design talent and was an intricate part of the team."

"Robin's superpower is that she is incredibly collaborative and really has a thirst for learning and always exhibits a growth mindset. Any company would be lucky to have her."

"She has a keen insight into the consumers needs and was directly involved in some key and very successfully executed projects that help elevate The North Face in the Canadian market."

 

CONTACT

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